https://lookerstudio.google.com/reporting/70006649-d9a2-47aa-83f4-2fc32f6e0296
To evaluate the impact of our MVP release, we tracked user behavior across BudgetPal’s core features using simulated analytics visualized in Looker Studio. The goal was to assess feature adoption, user engagement, and initial usage funnels.
| Metric | Value | Insight |
|---|---|---|
| Total Users Who Created Group | 54 users | Strong indicator that users understood onboarding and began core flows |
| Users Who Added Expense | 56 users | Shows successful transition from onboarding to active budgeting |
| Users Who Used “Settle Up” | 67 users | Higher usage suggests strong motivation to resolve dues post-expense |
| Avg Daily Actions per User | 9.8 actions | High engagement—users are interacting with multiple features per day |
This reflects high participation in core flows and frequent editing of expense data - possibly due to unclear split behavior or corrections.
These trends are valuable for understanding peak engagement windows and validating future experiment timing.
The top 7 users (e.g., U1036, U1013) performed 14+ actions each — indicating they were highly active within the app. These users can be prioritized for future feedback interviews and usability testing.