Key Insights from Analytics

1. High “Edit” Usage

   → Suggests users often change expense entries — possibly due to unclear inputs or confusing splits.

2. Settle Up used more than Add Expense

   Indicates users resolve dues eagerly, but might be skipping steps or manually triggering the flow often.

3. Moderate Overspend Alert engagement

   Could mean either alerts are rarely triggered or they’re not visible/noticeable.

4. Day 7–10 Drop-Off in Retention

   → Engagement drops steeply after 1 week. Core loop may lack ongoing value or reminders.

Follow-Up Actions for Next Iteration (Aug 17–23, 2025)

1. Improve Expense Entry & Auto-Split UX

• Task: Redesign the Add Expense form with clearer labels, placeholder examples, and validation for currency input.
• Task: Add a tooltip for “Auto-Split” explaining how amounts are calculated.
• Why: Reduce the need for users to go back and “Edit” frequently.

2. Make “Settle Up” More Contextual

• Task: Add a floating prompt or banner after 3+ expenses are added prompting the user to “Settle Up”.
• Task: Show unpaid balances prominently in group summary UI.
• Why: Increase visibility and reduce cognitive load for users trying to close expenses.

3. Enhance Overspend Alert Visibility

• Task: Turn budget alerts into persistent banners within the dashboard.