Jobs-To-Be-Done for BudgetPal

1. "When rent is due and I’ve already paid it upfront..."

I want to easily split the amount and remind my roommates to pay me back

So that I don’t feel awkward repeatedly asking or tracking down payments.

Insight: Reimbursement awkwardness + emotional burden

2. "When I’m tracking how much I spend each month..."

I want to see both my personal and shared expenses in one place

So that I can manage my budget better without doing mental math or switching apps.

Insight: Budget visibility across shared + individual

3. “When my roommates and I pay for recurring bills like Wi-Fi or electricity..."

I want to automate these entries and splits

So that no one forgets or misses adding them each month.

Insight: Automate recurring shared expenses (strong unmet need)

4. "When roommates forget to log their purchases in Splitwise..."

I want to have a system that nudges them gently or logs things automatically

So that our expense records are always accurate and arguments are avoided.

Insight: Human forgetfulness + desire for passive tracking