Persona 1: Aarav Nair

Age: 24

Background: Graduate student from India (Tufts University)

Living Situation: Shares a 4BHK apartment with 3 other international students

Tech Comfort: Medium (familiar with mobile apps, not finance-specific tools)

Pain Points:

• Struggles with converting INR to USD mentally while budgeting
• Confused about who paid what in shared expenses
• Finds Splitwise too “transactional,” no insights into total spending
• Wants an easier way to plan semester-long expenses in advance

Goals:

• Stick to a fixed monthly food + rent budget
• Avoid confusion with roommates over shared costs
• Have a simple dashboard to understand weekly spend

Quote:

“I just want to know how much I’ve spent so far this month — and whether I'm on track.”

Persona 2: Sam Carter

Age: 21

Background: Undergraduate student from California